You want to make sure that the keywords you target are the main ones in your listing; and at the same time, we want you to know which keywords are the best ones to add to your listing.
Keywords are the exact words and phrases buyers use to search before making a purchase. Amazon places great importance on this, and ranks products based on keyword-related performance. It’s essential that your products are ranking as high as possible for your top keywords. That is, the highest-volume search terms buyers use that are highly relevant to your product.
If you want to learn more about keywords and best practices, we have a great article with more tips and information. Here is the link:
Now that you know more about keywords, there are a few tools you can use to identify which ones are the best to go for and target. The ones we have used in past case studies are a mix of these free and paid tools:
But we do have a favorite!
In case you haven’t heard yet, our parent company Jungle Scout recently released 'Keyword Scout', which is an Amazon keyword research tool that helps you check what keywords your product is already ranking for...but it also provides great quality keyword suggestions for you to consider, and more!
So if you have access to Jungle Scout already, this feature is included with every Web App subscription, and you can use it to select which keywords to target in Jump Send!
Let's check an example of how it works using our Jungle Stix product.
In the image below you can see that the highest volume search term for this product is 'marshmello roasting stick'. If this is a search term you want to dominate, as rank #1, you now know which keyword is most valuable to you:
So the first step will be to make sure your listing is optimized with the best keywords for that product added, then you can start targeting those using our keyword targeted URLs feature inside the Promotion creation.
One important thing to mention is that although Amazon doesn’t explicitly forbid the use of Keyword Targeted URLs, there’s a chance that down the line they may consider the use of these URLs ranking manipulation. But we can say that, so far, we have not heard of any sellers being negatively affected from using Keyword Targeted URLs.
If anything changes in the future, though, we will make sure to adjust it so that we remain compliant with Amazon's Terms of Service!