Are you seeing a lower than normal, or even negative, profit inside of Fetcher?
To figure out what's going on with those lower-than-expected-numbers, let's go through the following:
1. Expand each Section for better visibility.
Each section on the Dashboard is expandable, showing us the metrics included in each total.
2. Review each section.
We need to check the items included in the overall number in the section, to see if we can spot anything out of the ordinary that may be lowering our profits.
Some of the more common culprits would be:
- Recurring Fees
Let's look at this example, to search for anything that stands out. We're looking for charges that seem to be disproportionate to the number of sales we've made.
Recurring Fees and PPC look a bit high, so we need to take a look at both of these fees in more detail. To do that we just scroll to the bottom of the Dashboard where we will find the Cost Widget....which takes us to our next step.
3. Drill down into any costs that look high.
There is a section called 'Costs', and we can click on any section of the Costs chart to examine that particular cost. This allows us to see what makes up that cost:
Here is what it looks like after clicking on the "Recurring Fees" section:
4. Analyze and think through the data gathered.
In this example, we can see that a huge chunk of the $5,380 Recurring Fees for January is attributed to the FBA Storage Fee. Now that we know what the $5,380 includes, it seems like a reasonable number.
We can do the same thing for the PPC cost:
And after we click on the "Pay Per Click" section:
We can see that a lot of the total $3,305 PPC cost is attributed to one campaign. This is an opportunity for us to review that campaign, and to make sure that it is optimized.
5. Using the Bar Graph to spot trends and unprofitable days.
Another great way to dig in deeper on unprofitable days is to use the Bar Graph on the Dashboard. There is a $0.00 Profit line, and that blue line lets us see if we were profitable on any given day.
Here we can see two big dips in profit:
6. Isolate single days for further analysis.
We can also isolate individual days and dig into its data.
For example, let's look at the first dip in the screenshot above, which fell on January 2nd. In the top right-hand corner of our Dashboard, we should see a drop down that allows us to choose the date(s) whose data we want to analyze.
Click on the drop-down, pick the date we want to look at and Fetcher will isolate that information for us...in this case, it looks as though the Recurring Fees for January 2nd are higher than expected:
7. Analyze the data for single days.
And we can use the same process outlined in steps three and four to determine what's behind those high Recurring Fees. By drilling down, we can see that this is the date that Amazon put through our FBA Storage Charge:
Of course, there are multiple ways to analyze your data and these were just a few examples of the process we often use. Having a few unprofitable days is not out of the ordinary and is to be expected.
You just need to make sure that, overall, your revenue is outweighing your expenses. Do that and you will be well on your way to reaping the benefits of your hard work!